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YouTube ads for dummies
Client wants you to run some YouTube ads. You have a YouTube channel, your adsense account and content, but don’t know what’s next? There are several different ad types that you can choose from keeping...
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A day in the life of our social media team
A stream of consciousness from a day in the day life of our social media team – written from the perspective of when I was a Community Manager. Keep up – we have to. 5:30 am Out of bed, into shower,...
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Amy vs PPC
PPC was never something I saw myself enjoying, let alone it becoming my profession. A few years back, I had never even heard of cost per click, cost per acquisition or click through rates. To be...
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#Prayfortheworld and #PrayforParis in South Africa: the social media stats
During the last week, tragedy has struck affecting most people around the world. The most publicised being the terrorist attacks in Paris, on 13th November 2015. The world cried for those affected and...
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South Africa’s top 10 YouTube Channels
South Africa’s top 10 YouTube Channels Posted on 16th February 2016 by Madré Roothman | Twitter: @MadreRoothman It’s interesting to see which South African YouTubers have climbed to the top of...
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How to use a gif on Facebook, Twitter, Instagram
Posted on 29th October 2015 by Madré Roothman | Twitter: @MadreRoothman Whether it sharing a gif or making a gif, we all love them gifs. From browsing Giphy for the perfect movie gifs to having a...
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Chrome extensions you should use
Posted on 9th February 2016 by Madré Roothman | Twitter: @MadreRoothman Most of us who use digital platforms, like those in social media, are familiar with Google Chrome extensions. To those not so...
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Three Customer Centric Optimisation Tips For Better Digital Performance
Written and compiled by our Head of Paid Media, Adam Mitchell. Launching a digital marketing campaign and measuring on-going results within a static environment is an extremely myopic approach and...
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What working at a full-service digital agency has taught me.
Written and compiled by Marketing Strategist, Marika Malliaris. Next month will be my two year anniversary working at Saatchi & Saatchi Synergize, one of Africa’s premier digital agencies. I...
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What I’ve Learnt from being an Intern in a Digital Advertising Agency.
Written and compiled by Social Media Apprentice, Marcel Parker. Let’s start from the beginning: When I was told I had to write a blog article about internship at Saatchi & Saatchi Synergize, I...
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